There’s an old expression in the marketing business: “Pioneers get the arrows, settlers get the land.” Over the past few years we’ve noticed a fair amount of business people have encountered more than a few arrows investing in the latest and greatest in New Media marketing – sometimes just for New Media’s sake.
It seems that without a clear-cut vision of where they’re trying to get, they’ve reluctantly accepted vigorous online marketing activity as a substitute for quantifiable business results.
At Level Marketing, we’re “tactic agnostic.” In other words, we’re not “married” to any particular marketing tools. Our passion is business results. And, although we have high regard for new media solutions, we don’t ignore more traditional marketing tools either.
Effective marketing solutions start with good listening. At Level, we ask our clients where they want to be in a year, two years – or even five. We listen. We ask more questions. And, in doing so, we avoid the “ready, fire, aim” trap that leads to needless marketing expense.